Tips On How To Market On Instagram
1 billion people use Instagram every month, and the number is on the rise in recent years. Research indicates that the number can increase to more than 1.2 billion by the end of 2019. Instagram massive market provides the marketers the perfect place to work their magic. Instagram have provided the marketers a chance to grow their brands with the use of targeted marketing. Effective marketing using Instagram will need a comprehensive strategy, more than just using a few paid ads every now and then. Here are some tips to help you expand your reach and grow your brand using Instagram.
The first step when one plans to use the Instagram to market is defining their target audience. Learning your target audience is essential especially in the case of online marketing campaigns, including social media and Amazon. Learn more here. Most Instagram users and millennials, and this means that you are set up for success when your current audience fits this age range. However, even when your target audience is within different age ranges, such as between 30 and 45 years, you can still benefit from Instagram marketing, but only when you leverage your efforts with other social media platforms such as twitter and Facebook. It is advisable that one utilizes Instagram insights to learn more about your target audience and also determine their response to your content.
Determining your target audience is one thing, but figuring what they are saying about your industry or brand is another. One not only needs to find out what the target market is saying but it is also vital to check the hashtags the customers are using and content that has proved popular in your niche. However, there is a need to avoid being too salesy considering that this can be an immediate turnoff especially when running paid Instagram ads. You will need to hear what your customers are saying and even chat with them.
One also needs to ensure that they post at the right time. Most Instagram users are active between 7.00 PM and 9.00 PM. The best time to post your content is during off-hours such as lunch breaks, between noon and 3.00 PM, and evenings, between 5 PM and 8 PM. One can also expect to reach out to more Instagram users when they post content in the middle of the week, unlike in the case where you post new content during weekends.
Hashtags are the heart of Instagram, considering that this is what users utilized to find each other. You will need to utilize the right hashtags to ensure that your content is visible. It is also advisable that one takes time to find niche hashtags that work for their industry by carrying out research on their own Instagram or using a tool like Postplanner.